A CRM database is the central hub of all your company’s prospect and customer information. It gives marketing and sales teams one source of truth, which makes it easier to manage, organize and use information in order to provide the best customer experience.

A CRM that is well-designed can give a thorough understanding of a client’s interests and purchasing habits. This allows sales and marketing to create targeted messages that boost conversion.

However CRMs are only as Get More Information good as the quality of its information. It will be difficult for employees to find the information they need when a database is unorganized dirty, messy, or includes incorrect, inaccurate, or outdated data. The ideal CRM will have tools that minimize the risk of data that is dirty. Automating as much as you can of the data entry process will help to reduce errors that are caused by human error. Regular audits of data can be useful.

The structure and training of the users can impact the quality of the CRM database. Your team must be able to operate the database in a way that is appropriate, regardless of whether they’re using a spreadsheet program or an advanced CRM like Pipedrive. The CRM should come with a training course that shows your team how to use the tool in accordance with your company’s requirements and sales cycle. For instance, if have an online store, you could provide your staff with access to the Pipedrive Academy for tutorials and demonstrations.